Content marketing is the fuel for the overall digital marketing campaign. Regardless of where you are in terms of success, your company needs to have a robust content marketing strategy upon which you can lay the foundation for your other digital marketing strategies. Content marketing is directly linked with your communication and PR strategy and that is why it is one of the most important strategies for you to have in the early days of your business. Here we are going to talk about 3 components of a successful content marketing strategy that can help you gear up for improved profitability. Customer Personas Customer personas are comprehensive documents that define the following about your target customers: ● Demographics including age, gender, family status, job role, location, and education. ● Behavioral and cultural traits including media preferences, consumer needs, cultural influences, buying behavior, and personal goals and values. This informat